Ah, the irony of keyword-driven advertising. How wonderful that just underneath Jodi Lipper and Cerina Vincent's body-positive article urging women to remember that confidence should not be dependent upon a surgeon's knife, there appear links to various cosmetic surgeons and cosmetic surgery financiers, including BreastAugUSA. Just one click takes you to a slogan which says: "Confidence: Enjoy the self-confidence that comes from looking your very best." Wait a moment and then another slogan appears: "New You! Take the first step in becoming the person you've always wanted to be. " Another advertiser is DoctorsSayYes, with the slogan "Create a New You!"
Notice that the language shifts from looking your best to being your best, from getting a new body to getting a new you. It is in the face of this kind of relentless cultural rhetoric, equating the acquisition of body parts with selfhood, that human lives are devalued. If new selves are so easily obtained, it would seem they're just as easily discarded.