The ads for cosmetic surgery have gone national. Here at Ad Feminem, we spend considerable time and energy analyzing the local cosmetic surgery ads; while we have our problems with them, these ads did seem to be relatively unique to SoCal culture. The response we've heard to this blog, from people in other parts of the country, has so often been, "I had no idea. I've never seen any of those kinds of ads in Indiana/Ohio/Oregon/etc." But upon going to Greenwood, Indiana, for the holidays this year, we noticed the ads popping up in the local Greenwood papers. They were, apparently, a recent development. Another and bigger recent development is the running of cosmetic surgery ads in national magazines like Elle; unfortunately, these ads take the commodification of our body parts to same level as LA's local radio ads. This time, it's not used car shopping - it's like shopping for diamonds (ostensibly) or footwear.