As we all know, in an era of keyword-driven advertising, ads and editorial content often end up sharing space in ironic, and sometimes humorous, absurd or counterproductive, juxtapositions. Of course, such juxtapositions aren’t limited to realm of Adsense autobots. While doing research on way the rhetoric of cosmetic surgery has been used in the past, I came across Chatelaine magazine’s guide to cosmetic surgery from 1968.
On the article’s second page (see above), notice the ad for Royal instant pudding which accompanies the copy. A perfectly smooth bowl of pink perches on a bed of pocked berries, their shapes analogous to so many faces full of large pores. Instant transformation from mature fruit to seductive dessert; a visual replication of the promise of cosmetic surgery. Brilliant.