Damaging 4 Your Health
In a fashion that's both typical and telling for Los Angeles, last night's "4 Your Health" segment of the Channel 4 local news featured a story on a new form of Botox-like treatment called GFX. Apparently, GFX works by
temporarily damag[ing] each nerve, and break[ing] the frown signals without poisoning the tissue
the way Botox does, reported [Dr. Bruce] Hensel.
There are two things to notice here.
1.) The language. This new procedure damages and breaks your body and its natural processes, while the old procedure poisoned them.
2.) In another example of the language being co-opted in a way that normalizes cosmetic procedures as wellness, this was reported under the auspices of being "4 Your Health."