"Time has come to see how women measure up."
-The Vagina Institute
To address the current anxieties and judgments women face when confronted by the looks of their genitals, it is useful to describe the ways in which these anxieties are manifested. One place that serves as a good example of the pressures that can be brought to bear on women’s attitudes about their genitalia, and the “choice” to alter them, is the pseudo-medical website for The Vagina Institute (http://www.vaginainstitute.com).
They have a page titled, “Interactive Vaginal Tests,” where they ask “How well does your womanhood measure up?” For $17.95 a month, one can gain access to the site, where they “put on display vulvas and vaginas in a visual and uncensored manner allowing you to see and explore the differences between pretty and ugly female genitalia.” (1) The Institute also offers the service of assessing member’s vaginas themselves. Each member can submit a photo of their vagina, along with their height and weight, “vaginal measurements,” and a list of vaginal odours and fluids. The Institute will inform the participant if their vagina is sufficiently “pretty” or “ugly,” “large” or “small,” “normal” or “abnormal.”
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