As of 5 October, 2009, Cadbury’s Chocolates has unveiled a marketing campaign for their new Nibbles bite-size candy which features their longtime brand icon, “Caramel Bunny.” In the ads, Caramel flaunts a curve-hugging mini-dress. Slinky and voluptuous as her anthropomorphous doppelganger Jessica Rabbit, she smolders at the reader from under eyelashes the size of batwings and pants with shining pink lips parted in anticipation of nibbling on… her next bite of delicious chocolate, as Cadbury will surely protest, you silly pervert.
And in case the image which simultaneously humanizes a rabbit in such a way that the viewer is seriously invited to consider the charms of bestiality and dehumanizes women by representing them as animalian subhumans isn’t quite clear, another version of the ad in which a prone Caramel Bunny presents her rear end to the camera while shooting a sultry look over her shoulder will surely help in pulling one out from under that rock.
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